[Notice] 2025 Tide Square New Year’s Greetings

2025-01-03

[Press Release] WiT SEOUL 2024_Global Travel Leaders’ Session Lineup Confirmed

WiT SEOUL 2024, Global Travel Leaders’ Session Lineup Confirmed - Korea's only travel distribution, marketing and technology conference to celebrate the 7th event since its inception in 2016- Scheduled for November 26-27, 2024, at the Fairmont Ambassador Seoul Hotel- Highlighting emerging technologies, influential leaders, new content and more under the theme of ‘NEXT GENERATION’- Featuring travel industry leaders from Korean Air, Hanatour, AWS, Agoda, MyRealTrip, and Korea Tourism Organization - Enhanced sessions featuring travel data companies such as Phocuswright, Cirium, and ConsumerInsight     The global travel technology and marketing conference, WiT Seoul 2024, co-hosted by travel tech company TIDESQUARE and WiT, will be held at the Fairmont Ambassador Seoul Hotel on November 26-27.Since its inception in 2016, ‘WiT Seoul’ has brought together influential industry leaders and experts worldwide to discuss global travel industry trends and engage in meaningful discussions. This year, more than 50 leading travel companies—including Korean Air, MyRealTrip, Agoda, Hanatour, AWS, Klook, Phocuswright, and Cirium—have confirmed their participation, generating high expectations for the event. Under the theme of ‘NEXT GENERATION,’ the conference will feature various sessions and panel discussions centered on generational shifts in travel distribution, marketing, and technology, while also highlighting emerging leaders and new content in the industry. November 26: 2024 K-Travel Tech SummitDay one will see the return of the ‘K-Travel Tech Summit,’ jointly organized by WiT Seoul, Ministry of Culture, Sports and Tourism, and Korea Tourism Organization to support domestic travel tech startups' growth and global expansion. This year’s summit will feature presentations from companies like Orange Square, Creatrip, and Lala Station which have grown into global companies through the Korea Tourism Organization's tourism support programme. These sessions are expected to provide valuable insights for startups aiming to expand internationally. Moreover, the program will include diverse sessions on travel technology, starting from an entrepreneurship story from the CEO of Section L - a Tokyo-based apartment accommodation brand, to a presentation from travel industry research firm Phocuswright on global travel startup trends.Building on the favorable response from last year, the startup pitch stage with global investors will expand from five to ten teams. After the pitch presentations, two standout teams will be selected on-site for further support in their international expansion efforts, setting the stage for the competitive atmosphere among the participating startups.In addition, there will be a unique session by designer RIEUL, who was recognized in 2023’s Forbes 30 under 30 and gained attention for designing the hanbok suits worn by BTS. November 27: NEXT GENERATION Main StageDay 2 will feature a series of sessions on travel-related sectors including flights, hotels, tours and activities, online travel agencies, and marketing. In the airline sector WiT founder Yeoh Siew Hoon will facilitate insightful discussions with leaders from Delta Air Lines, Scoot, and Expedia Group in the 'Airlines in Transition' session, while in the hospitality sector, Timothy-Hughes, Vice President of Corporate Development at Agoda, will lead the 'Transforming Hospitality' session alongside leaders from Fairmont Ambassador Seoul, Airbnb, Rakkojae, and Hotel Lotte.For a particularly in-depth dialogue, the Coffee Chat session will feature in-depth discussions with distinguished Korean travel industry leaders, including Kee Hong Woo, President of Korean Air, and Mi Sun Song, CEO of Hana-Tour.In addition, discussions on next-generation social media platforms will feature leaders from TikTok, X(formerly known as Twitter), and Tripbtoz, while prominent travel companies such as MyRealTrip, Klook, Very- Good Tour, Trip.com, and Booking.com will participate in a variety of engaging sessions led by industry experts. A cocktail reception will follow each day's conference, providing attendees with informal networking, information sharing, and relationship-building opportunities. Tickets for the conference can be purchased online until November 25. For more details, please visit the official ‘WiT Seoul 2024’ website at https://www.witevents.com/witseoul.//TIDESQUARE / www.tidesquare.comTIDESQUARE is South Korea’s leading technology focused travel agency and operator of OTA brand “Tourvis” and #1 premium OTA brand “Privia Travel”. Established in 2009, TIDESQUARE is a top 3 BSP travel agent (Nov. 2022 BSP ranking) with a strong network of global and local partnerships with industry-leading platform operators such as Kakao Mobility, SK Telecom, and Naver, and leads the way in travel technology with Korea’s first NDC certification for next-generation airline standards. WiT / www.webintravel.comWIT is a content, events and community platform for anyone passionate about the online travel space in Asia Pacific.  It comprises the signature WIT Conference in Singapore, WIT editions in Tokyo (Japan & North Asia), Seoul (South Korea), Dubai (Middle East), Cape Town (Africa) and Amsterdam (Europe), a news portal, WiT Podcast and WiT Virtual.  Founded in 2005 by Yeoh Siew Hoon, it is now part of the Northstar Travel Group. Since its establishment in 2016, WiT Seoul has continued to grow, with more than 120 travel related companies and 37 domestic and foreign influential speakers attending each year.    

2024-11-05

[TRAVEL NEWS] WiT Seoul 2024 CONFERENCE

2024-09-19

[Press Release] TOURVIS, the First in Asia to Implement NDC with Air France-KLM!

[Press Release]TOURVIS, the First in Asia to Implement NDC with Air France-KLM! Special Promotions with Discounted Fares and Waived Ticketing Fees on All Routes - The first in Asia to implement NDC with Air France-KLM- Lowest fare real-time confirmation and ticket issuance for Air France and KLM Royal Dutch Airlines - Expansion plans to offer ancillary services such as seat selection, in-flight meal reservation, and free WiFi- Promotional offers of discounted fares and waived ticketing fees on all routes from July to August- Demonstration of exceptional technical expertise with the highest number of integrations among domestic OTAs  TOURVIS, an online travel platform, has announced its successful completion of Asia’s first New Distribution Capability (NDC) connection with Air France-KLM. To celebrate this milestone, TOURVIS is launching a special promotional event offering customers discounted fares and waived ticketing fees. The First in Asia to Develop a Direct NDC Connection with Air France-KLMOn June 28th, 2024, TOURVIS became the first in Asia to successfully develop a direct NDC connection with Air France-KLM. NDC (New Distribution Capability) is a new XML-based data transmission standard launched by IATA (International Air Transport Association) to transform how air products are retailed.This integration allows TOURVIS to provide real-time lowest-fare searches and ticket issuance for Air France and KLM flights. In addition to standard information like departure and arrival times and flight duration, additional ancillary services, such as seat selection, meal reservations, and in-flight free Internet access, will be continuously introduced.Boris Darceaux, General Manager for Korea, Japan, and New Caledonia at Air France-KLM, expressed his enthusiasm, “We are very pleased to have conducted the first NDC direct integration in Asia with TIDESQUARE TOURVIS. This partnership enables us to offer our customers more diverse and innovative travel products and services. We plan to explore further collaborations for new services in the future.”Special Promotion: Discounted Fares & Waived Ticketing FeesTo celebrate the NDC integration, TOURVIS is running a special promotional event until August 31. Customers can enjoy discounted fares and waived ticketing fees on all Air France and KLM routes, including destinations like Paris, which will host the Olympics for the first time in 100 years, Barcelona, Lisbon, and Madrid. By selecting the directly integrated fare marked with the [Airline] badge while searching for the airline on TOURVIS, customers can immediately benefit from these offers. Additionally, payments made with Samsung, Hana, Lotte, Shinhan, KB Kookmin, or KakaoPay will receive an instant discount of up to 15%. For customer convenience, no cancellation fees will be charged for tickets canceled by 11:50 PM on the day of issuance.Notably, Air France celebrated its 40th anniversary of operations in Korea last year by introducing Boeing 777-300 aircraft with new business-class bed-type seats equipped with doors on the Incheon-Paris route. The airlines collaborated with Michelin-starred chefs, pâtissiers, and sommeliers to provide high-quality in-flight meals and lounge catering, offering a high level of satisfaction to Korean travelers. Through this promotional event, TOURVIS expects to reduce the financial burden of purchasing airline tickets while providing customers the opportunity to experience the diverse services of Air France-KLM.Demonstrating technological prowess once again with the first direct integration in KoreaTOURVIS has long predicted the utility of NDC and focused on developing related technologies. As a result, TOURVIS achieved NDC Capable Level 3 certification in 2018 (the highest level at that time, one of seven companies worldwide), and NDC Aggregator Level 4 certification in 2019 (the highest level at that time and the 13th company globally to be certified). In May 2019, TOURVIS became the first in Korea to launch directly connected NDC content. Since then, TOURVIS has started full-scale technological partnerships and completed NDC direct integration with a total of 11 airlines, including Lufthansa (LH), Singapore Airlines (SQ), Emirates (EK), and American Airlines (AA), becoming the OTA with the most NDC integrations in Korea as of the first half of 2024. TOURVIS once again demonstrated its technological capabilities by being the first in Asia to integrate with Air France-KLM.TOURVIS CTO Seung-il Hong emphasized, "NDC is bringing revolutionary changes to airline ticket reservation and distribution, and TOURVIS will continuously strive to provide the best values to our customers at the forefront of these changes. This achievement is another example of how TOURVIS technology and services can create positive mutual synergy with world-class airlines like Air France-KLM."*TOURVIS (www.TOURVIS.com)TOURVIS is an online travel platform launched in January 2000, offering various services, including flights, hotels, tours, and tickets worldwide through direct contracts and partner affiliations. With differentiated technology, TOURVIS became the first in Korea to apply the next-generation airline distribution technology standard (NDC) in 2019. TOURVIS has proved to be a trustworthy brand by providing selected services in partnerships with luxury hotel memberships, holding 99% of Japan/Europe transport passes, and offering Korean Air mileage accumulation.  

2024-07-18

[Press Release] TOURVIS Collaborates with Youtube Channel ‘Jeongwaja’ for Universal Studios Japan

TOURVIS Collaborates with Popular Youtube Channel ‘Changing Majors/Jeongwaja’ for Universal Studios Japan Exclusive Event-     Supporting the production of ‘Changing Majors/Jeongwaja’, a popular YouTube channel with 1.5 million subscribers-     Exclusive event of TOURVIS X Universal Studios Japan X ‘Changing Majors/Jeongwaja’ until June 30th-     The first travel agency in Korea to offer services of ‘Entrance Time Selection for Popular Attractions’ at Universal Studios Japan-      Prize draw event for round-trip flight to Osaka + Universal Studios Japan entrance ticket / pass package-      Receiving a 2,000 JPY dining & shopping voucher upon purchase of Universal Studios Japan entrance / pass tickets-      SNS sharing event after ‘Express Pass Test’ in ‘Changing Majors/Jeongwaja’TOURVIS, an online travel platform, will support the production of the Osaka edition of the popular Youtube program, ‘Changing Majors/Jeongwaja’ and hold various events related to Universal Studios Japan, which is featured in the content. TOURVIS x Universal Studios Japan x Jeongwaja_OsakaTOURVIS, official partner of Universal Studios Japan, is the first Korean travel brand to introduce services enabling the selection of entrance time at popular attractions. In addition to this service, the brand has gained high popularity by Osaka travelers for its Express Pass Testing, 24-hour consultation service and more. 'Jeongwaja' or ‘Changing Majors’ is a trending Youtube channel with 1.5 million subscribers and an average of 3 million views, with content that includes experience in various majors, including to the Police Administration Department at Dongguk University, the Practical Music Department at Howon University, Companion Animal Health at Yeonsung University, Thai Language at Hankuk University of Foreign Studies, Fire Safety Management at Kyungmin University, and Aerospace Engineering at KAIST.  TOURVIS collaborated with the popular YouTube Channel to efficiently deliver Universal Studios Japan related services to its customers. In the episode, which will be updated on May 9th, you can see not only their enjoyment of Universal Studios Japan, but also various information and promotions from TOURVIS, such as the "Express Pass Test" for personalized ticket purchases, tips on purchasing related products, and how to use vouchers.Special Prize Event Including Airfare + Ticket Package, 2000 JPY voucher Along with the opening of ‘Jeongwaja’ EP54, TOURVIS has also organized exclusive events to help viewers enjoy the trip in the video. First, from May 9th to June 6th, there will be an attendance event with a chance to win an all-inclusive package to Universal Studios Japan. The prize includes round-trip airfare to Osaka, Universal Studios admission tickets, and Express Passes, and regardless of their purchases, participants will be able to enter the sweepstakes daily. Secondly, TOURVIS is providing dining & shopping vouchers of 2,000 JPY that can be used at Universal Studios Japan. Until June 30th, TOURVIS will give these vouchers with the purchase of two or more Universal Studios Japan admission tickets and Express Pass tickets (4, 7). The final event is an SNS sharing event for those who experience the Express Pass Test featured in ‘Jeongwaja’. Universal Express Japan is a large theme park that offers a wide range of ticket options for its various attractions and photo zones. When customers are unsure about the ticket types, this test can be useful. After sharing the test results on Instagram, participants can enter a draw for Starbucks gift cards. TOURVIS is expecting a high number of participants for this unique event, offering a vivid experience of the video content. Jun-hyung Jo, Team Lead of TOURVIS's Tour & Activity Team, stated, "This promotion was planned to provide customers with a more diverse and innovative travel experience through collaboration with popular Youtube channels and the adoption of new marketing strategies. The collaboration is a good example of creating new value by combining cultural content with travel products, and we will continue to expand cooperation in various fields to provide even more enjoyment and benefits in the future." Detailed information and participation methods for Universal Studios Japan travel packages and events with 'Jeongwaja' can be found the TOURVIS website at (https://www.tourvis.com) or app. *TOURVIS (www.tourvis.com)An online travel platform operated by travel technology company TIDESQUARE. Launched in 2000, TOURVIS provides worldwide airline, hotel, tour and ticket products through a strong network of direct local contracts and partnerships. Through differentiated technology TOURVIS aims to provide best in class products and services to customers and grow as a trusted brand as the first ARMS-index certified Korean travel agency to offer NDC* content directly to customers, select services in partnership with luxury hotel memberships, 99% of Japan/Europe transportation passes and mileage accumulation partnership with Korean Air.* TOURVIS's NDC (New Distribution Capability) Certification acquired in 2018-2019 was renamed as ARM INDEX in November 2021  

2024-05-09

[Press Release] TOURVIS unveils 2024 Cultural Travel Project

[press release_202404]     Enjoy the Recital of Yunchan Lim and Embark on a Journey to Singapore!TOURVIS unveils 2024 Cultural Travel Project-        - Collaborating with renowned pianist Yunchan Lim for a recital in Singapore-        - Specialized offerings including premium seat tickets, backstage tours, and exclusive programs-        - Launching cultural travel packages that integrate performances and sightseeing at destination venues-        - Introduction of TOURVIS package services in April as part of differentiation strategy-        - Strengthening brand trust and competitiveness via partnerships with various artists   Recently, the popularity of K-classical music has risen to the same level as K-pop. Given the nature of classical music, which often entails performances on international stages, there has been a growing trend of combining performance and travel. In response to this trend, Tourvis, an online travel platform, now offers packages that go beyond just concert attendance. These packages include recitals by the world-renowned pianist Yunchan Lim, allowing travelers to fully immerse themselves in cultural travel experiences at performance venues. Unveiling a New Culture of Combining Performances and Sightseeing In Destination On June 28, 2024, the Esplanade Concert Hall in Singapore will host Yunchan Lim's piano recital. Yunchan Lim, the youngest champion of the Van Cliburn Competition in 2022, has won the hearts of classical music lovers, earning a massive fan following like an idol. His upcoming release of the Chopin Études album, available for pre-order, is already a hit, with sold-out performances domestically and internationally. Although tickets for Yunchan Lim's upcoming June concert sold out quickly, they are available for purchase through TOURVIS. TOURVIS organized travel packages for cultural travelers, including airfares, accommodations, and local attractions, aligned with the concert schedule. Despite limited availability, reservation rates were slower than individual ticket sales; yet, cancellation rates remained exceedingly low, at less than 1%. As a result, there is an increasing expectation about the demand of cultural travelers, who prioritize attending performances or sporting events before choosing their travel destinations. Differentiation with Specialized Programs, Including Backstage ToursTOURVIS has strived for differentiation by providing more than just tickets; it also offers specialized programs and services. TOURVIS recognizes the concert as the central focus of its offerings and has secured top-tier seating for Yunchan Lim's performance of Chopin to ensure a vivid appreciation of the performance. Moreover, to foster intimacy with the artists and expectations for the performance, TOURVIS has arranged guided backstage tours the day before the concert and special lecture programs led by experts on the performance day. The itinerary for activities beyond the performances has been carefully crafted based on data and preferencesanalysis on cultural/ artistic themes-related travel products. The result is the inclusion of various attractions such as 'National Gallery' - renowned for holding the largest collection of modern artworks in Singapore and Southeast Asia, guided tours of 'Botanic Gardens' and 'Gardens by the Bay,' iconic landmarks like the 'Marina Bay Sands Skypark' and 'River Cruise,' as well as famous shopping districts like 'Orchard Road.' These recommendations cater to diverse interests and ensure a fulfilling travel experience. Promoting Brand Competitiveness with Tourvis' Exclusive-Themed ProductsSetting to officially launch package services in April this year, TOURVIS has adopted various approaches to products development. One of the strategies is cultural travel, which seeks to experiment with possibilities by prioritizing potential over immediate profitability. TOURVIS initially entered the cultural travel space with a 3-night, 5-day package featuring tickets to Seong-jin Cho's recital, the first Korean to win the Chopin Competition in July 2019. Unfortunately, the package was suspended due to the COVID-19 outbreak in the same year. However, after reevaluating its product offerings this year, TOURVIS has reintroduced and expanded its themed packages, beginning with Yunchan Lim's recital. To enhance its brand trust and competitiveness, TOURVIS plans to continue collaborating with various artists to create unique packages and consistently release cultural travel products centered around music, art, and sports.Jeong-du Han, Team Lead of TOURVIS Package Service Team, stated, "TOURVIS is always attentive to emerging cultural trends. Culture and travel complement each other, creating greater values together. In the future, TOURVIS will continue to develop exclusively themed products, such as premium travel packages linked to classical performances like Yunchan Lim's recital, and explore various perspectives for business transformation."  *TOURVIS(www.tourvis.com)An online travel platform operated by travel technology company TIDESQUARE. Launched in 2000, TOURVIS provides worldwide airline, hotel, tour and ticket products through a strong network of direct local contracts and partnerships. Through differentiated technology TOURVIS aims to provide best in class products and services to customers and grow as a trusted brand as the first ARMS-index certified Korean travel agency to offer NDC content directly to customers, select services in partnership with luxury hotel memberships, 99% of Japan/Europe transportation passes and mileage accumulation partnership with Korean Air.   

2024-04-11

[Press Release] Tourvis x Consumer Insight analysis on cost-effective travel trends

[press release_202403]     Korean traveller's top picks for value for money travel Tourvis x Consumer Insight analysis on cost-effective travel trends- Japan: #1 destination for first six months of 2024, consecutively - March and April focus on Tokyo, Osaka and other Japanese cherry blossom destinations        - May and June strong for Cancun and Honolulu, due to Golden Week long haul travel - Similar trends reported in Consumer Insight’s “Japan and Thailand: Top Cost-Effective Travel Destinations... and Korea?” report - Preference for value-oriented travel with high value for money     *Source: - Hotel check-in data from January to June 2024 on Tourvis  - Consumer Insight's 2023 analysis of overseas travel value for money by country     Where should we travel as the weather warms this spring? Where are Korean travellers going during the Golden Week holiday when you can get five days off by using two vacation days? For those planning a trip ahead of the cherry blossom season and the Golden Week holidays, online travel platform Tourvis has released a forecast on Korean outbound travel trends for the first half of 2024 based on hotel check-in data.  Japan tops the list for six consecutive months, with Cancun and Hawaii strong in May and June According to Tourvis' analysis of travel trends based on data from the first half of 2024, Japan was the top country for the sixth consecutive month, accounting for 42% of all bookings from January through June. This was followed by Vietnam at 9%, the US at 8%, Thailand at 6%, and Guam at 4%. There was minimal variance in results by city but there was a slight variation in the strongest areas depending on the month. In January and February, Fukuoka, Tokyo, Osaka, and Yufuin were all in the top five, accounting for 31% of all bookings. This is likely due to the popularity of New Year's and Lunar New Year travel to these hot spring destinations, which are popular when the weather gets colder. In March and April, Fukuoka, Tokyo, and Osaka were also in the top five, accounting for 25.5% of all bookings. Travelers seem to be concentrating on these popular destinations to see the Japanese cherry blossoms, which begin blooming in mid-March and peak in April. In May and June, Cancun and Hawaii showed strong growth, ranking first and second in terms of bookings for the second consecutive month. In addition, European cities such as France, Italy, and Spain, as well as vacation destinations such as Bali and Guam, saw 7-10% month-over-month increases in bookings. With two long holidays in May that allow travelers to take up to five days off if they use two days of vacation, and a long weekend in June, many people are planning long trips, including honeymoons and early bird summer vacations. Japan, Thailand ranked as best value for money destinations     Japan, Vietnam, Thailand, and other Asian destinations continue to remain popular through 2024. This is due in part to their proximity, but also to the low cost of travel due to low inflation, such as the yen. ConsumerInsight, a travel research firm released a report in February comparing overseas travel costs and satisfaction by country in 2023. Japan and Thailand are the top destinations for "low cost and high satisfaction," followed by Australia, Indonesia, Vietnam, and Spain. "Considering the contrasting phenomena of economic downturn and the boom in overseas travel, it is anticipated that there will be an increase in the selection of low-cost, value-for-money destinations in Asia in the future," said Dr. Minhwa Kim of Consumer Insights. Jae-man Jung, Head of Digital Marketing at Tourvis, said, "We agree that cost-effectiveness affects the choice of travel destinations, and we will continue to identify customer preferences and trends based on various data to provide optimal services.    *TOURVIS (www.tourvis.com)An online travel platform operated by travel technology company TIDESQUARE. Launched in 2000, TOURVIS provides worldwide airline, hotel, tour and ticket products through a strong network of direct local contracts and partnerships. Through differentiated technology TOURVIS aims to provide best in class products and services to customers and grow as a trusted brand as the first ARMS-index certified Korean travel agency to offer NDC content directly to customers, select services in partnership with luxury hotel memberships, 99% of Japan/Europe transportation passes and mileage accumulation partnership with Korean Air. *CONSUMERINSIGHT (www.consumerinsight.co.kr) ConsumerInsight offers specialized and scientifically rigorous research services across diverse industries, including automotive, telecommunications, retail, tourism, and finance, leveraging an efficient online panel tailored for non-face-to-face surveys. Our emphasis is on elevating the value of data by seamlessly integrating various big data sources with panel research, and we are dedicated to applying these insights across multiple sectors. Notably, we have recently introduced `KD Panel,` a survey platform with nationwide representation, exclusively operating on a 100% mobile basis. This platform is now open for use by professionals throughout the research industry.

2024-03-07

[Press Release]TidesquarexConsumer Insight predicts 2024 travel trends for outbound Korean travers

[PRESS RELEASE_202312]Millennial and GenZ male travelers are on the rise and contactless travel is here to stayTidesquare x Consumer Insight predicts 2024 travel trends for outbound Korean travelers -       Millennial and GenZ male travelers to become a key demographic  -       Contactless travel continues to be high priority as travelers prioritize safety and relaxation -       Narrower travel destination choices due to global unrest and high fuel prices-       Increased role of exchange rate and prices on destination selections  -       Continued development of products and promotions to meet these trends *Source- Consumer Insight “Tracking Koreans’ Travel Behavior Changes 2017-2023” (Presented at ‘Wit Seoul 2023’ on Nov. 2, 2023)- Tidesquare (Tourvis, Kyte) 2023.01 – 2024.03 booking data  Travel technology company TIDESQUARE has forecasted Korean outbound travel trends for 2024 based on 2023-2024 booking trends and data from research firm Consumer Insight.Based on data presented by Consumer Insight at ‘WiT Seoul 2023’ on Nov. 2, 2023 and internal booking trends, TIDESQUARE analyzed traveler behavior and purchase journeys to predict major changes from the pre-COVID 19 era, including the continuation of contactless travel, narrow scope of travel destinations due to global unrest and high oil prices as well as stronger mobility services. Predicting a rise in small-town travel destinationsAccording to Consumer Insights' analysis of T.R.A.V.E.L. - the six key factors that shape traveler behavior and attitudes - the most significant change in the “Target” audience in 2024 will be men in their 20s. There will also be some shifts in travel patterns as single women in their 20s and 30s and families with infants and toddlers, who were key pre-COVID-19 travelers, become less common and the older population declines.“Resource” predicts that the "contactless" travel trends that have been established during the pandemic will continue for the foreseeable future, with people seeking safety and relaxation. Tidesquare data shows that while major cities with popular tours and experiences have consistently been the most popular destinations, since the second half of 2023 bookings for small towns and lesser known destinations have increased. In Japan, small town hotel bookings accounted for more than 22% of all hotel bookings in the country, with winter hot spring destinations also increasing, not only in the more popular hot spring areas such as Yufuin, Haneda, Jozankei and Noboribetsu, but also lesser-known hot spring areas such as Arima, Gero and Kurokawa. In Vietnam, the proportion of accommodation bookings in smaller cities other than Da Nang and Hanoi more than doubled year-on-year, demonstrating a new direction in contactless travel. Strong growth in short-haul destinations with strong impact of exchange ratesIn terms of “Accessibility”, international travel will continue to grow as COVID-19 becomes an endemic in most destinations, but in 2024, global unrest and high fuel prices will narrow the choice of destinations. In 2023, the most popular overseas air routes were Tokyo (13.77%), Osaka (11.89%), Fukuoka (10.64%), Da Nang (3.25%), and Bangkok (2.88%), and the top five were all in East Asia, with the commonality being short-haul destinations of around 5 hours. Booking trends for Q1 2024 are expected to be similar to those for Q1 2023, with short-haul destinations around 5 hours continuing to be strong for the foreseeable future.“Value for money” as a criteria in selecting destinations is going to increase in importance. While in the past, travel plans were made by comparing ticket prices on metasearch platforms such as Skyscanner and Naver, next year they are expected to be influenced by other factors such as exchange rates and local prices. In the case of Japan, with its close proximity as well as fall of Japanese yen against Korean won (100 yen : 800 KRW in November 2023), flights to Japan accounted for 30% of airline ticket bookings this year and into the first quarter of next year.  Increased use of mobility services and luxury goodsAlong with changes in travel trends, changes in “E-connect” (information channels) are also expected. While OTAs and SNS will remain influential in pre-trip bookings and information searches, the number of people looking for information in destination will increase, and mobility services such as Google Maps, Uber, and KakaoT, which allow users to check travel routes and book taxis, electric bicycles, and kickboards, will be widely used. “Loyalty” seems to be the at the core of the shift in consumer spending. As the standard of satisfaction focuses more on recreation and healing, the tendency to pursue “value-for-money” travel, which emphasizes efficient use of time is likely to increase rather than “value-for-money” travel focusing unconditionally on cost-saving. As a result, demand for products that prioritize safety and private packages such as VIP tours and luxury hotels is expected to increase. With the declaration of COVID-19 being an endemic in May 2023, Korean outbound travel sentiment rebounded once again and 2024 will be a time to take a leap forward with travel trends that have changed before and after COVID-19. Min Yoon, CEO of TIDESQUARE stated “Travel trends change every year but the competitiveness of travel platforms is the differentiated technology and specialized services they offer. We plan to continue to lead the way utilizing the latest technology and provide trend-customized services in 2024 by collaborating with various mobility services such as Kakao Mobility and launching a new premium travel platform." *TIDESQUARE (www.tidesquare.com)TIDESQUARE is South Korea’s leading technology focused travel agency and operator of OTA brand “Tourvis” and #1 premium OTA brand “Privia Travel”. Established in 2009, TIDESQUARE is a top 3 BSP travel agent (Nov. 2022 BSP ranking) with a strong network of global and local partnerships with industry-leading platform operators including Kakao Mobility, SK Telecom and Naver. TIDESQUARE stands at the forefront of the South Korean travel landscape leading NDC and direct airline connectivity as the first Korean agency to obtain NDC certification.   

2023-12-22

[Press Release] Tourvis x Air Premia, Creating synergies with Korea’s first API integration

[Press Release _202311_3]     Competitive airfare and differentiated servicesTourvis x Air Premia, Creating synergies with Korea’s first API integration   -  Korea’s first direct API connection with Air Premia launched-  Access to lowest fares for all routes as well as booking and ticketing services  -  Enhanced fare competitiveness on mid- to long- haul routes such as Los Angeles and Hawaii -  Plans to expand ancillary services including seat reservation, baggage purchase and online check-in-  High expectations for synergies based on technology and services     Tourvis, an online travel platform, will be the first in Korea to connect via API with hybrid airline Air Premia and provide differentiated services to the market.  The API integration, which was completed Nov. 21, 2023, allows users to find the lowest fares in real time when searching for all Air Premia routes on Tourvis, and also enables instant booking and ticketing. Fares on mid- to long- haul routes such as Los Angeles, New York and Hawaii are particularly competitive after API integration, it is possible to book a flight to Los Angeles at the lowest price of KRW 516,500 (Dec. 6, 2023 departure, one way). Users will also be able to receive discounts of up to 15% when paying with Tourvis partner cards or Kakao Pay, which is expected to help reduce travel expenses.  There are high expectations of positive synergy between Tourvis and Air Premia. Tourvis has connected to 5 of the 8 domestic low-cost carriers and is the first in Korea to connect with Air Premia via API. Air Premia has positioned itself in a niche market as a hybrid airline by providing 42-inch seats that are as spacious and comfortable a business class and offering inflight meals in their premium economy class. Tourvis will focus its technology on services that can maximize Air Premia’s features including ancillaries such as seat reservation, baggage purchase and online check-in.  “This API integration with Air Premia is part of Tourvis’ efforts to provide the best airfare to our customers”, said Park Jung Soon, Executive Director of the Aviation Business Division. “We will continue to expand our business by partnering with domestic and international airlines with our unique technology and provide enhanced customer service as a strategic partner.”  *Tourvis(www.tourvis.com)Online travel platform launched in January 2000. Operated by travel technology company Tidesquare and the first in Korea to provide differentiated services by having its own technology for airlines, hotels, tours and tickets. In 2019, TIDESQUARE was the first in Korea to launch NDC (renamed ARM index from Nov. 2021) content and 2020, it was the first in Korea to simultaneously participate in government-organized “Korean Accommodation Exhibition” and “Domestic Travel Product Discount Support Project.” In 2021 TIDESQUARE continued to strengthen its services including a mileage accumulation partnership with Korean Air.     

2023-12-01

[WiT Seoul 2023_#3] Tech Trends and Customization

[WiT Seoul 2023_#3]Airline Revolution: Traveler Relations, Technology and Distribution Trends WiT Seoul 2023 shone a spotlight on how airline tech and distribution are changing to meet the needs of today's traveler. As Seoul’s Incheon Airport became the largest international airport in APAC by international passenger traffic, in August 2023 - surpassing Singapore Changi Airport - the event featured in-depth discussions with airline representatives, including those from Korean Air, Air Premia and T’way Air. They provided valuable insights into the strategies deployed to forge a closer relationship with their travelers.  Airline-Traveler Relationships Airlines are reassessing their strategies to enhance the traveler booking experience. Korean Air, emphasizing personalized service, has its sights on new distribution capabilities (NDC) to broaden customer choices. Kwang Ho Ko, Managing Vice President at the Regional Headquarters in Korea, notes, “Our investment in NDC aims not just at cost savings, but at diversifying the options available to our customers with more tailored selections. We anticipate the launch of NDC-powered offerings by next year." In a highly competitive market like Korea, hybrid service carrier (HSC) Air Premia is focused on expanding their network and enhancing customer choices through codeshare and interline agreements. CEO Myungsub Yoo highlights the airline’s collaboration with local powerhouses Kakao and Naver to bolster their own content distribution and service recovery framework. “Our goal is to transform our website into a platform that not only serves our needs but also interlinks with other providers and solutions, extending Air Premia’s reach,” he explains.  NDC and Airline Distribution When it comes to distribution, Global Distribution System (GDS) giant, Amadeus, has made headway with NDC, having onboarded over 22 airlines onto the NDC standard. Their view is that NDC isn't just a new distribution channel. “It's an opportunity to provide a better travel retailing experience, offering better product fit, better customization and higher satisfaction,” Renaud Nicolle, Senior Vice President, Travel Sellers, addressed Korean travel agencies in the audience. “This is how you get loyalty, encourage repeat business and drive higher return rates.” It's clear that airlines are keen on diversifying their reach. Lufthansa Group is actively expanding their NDC initiative. Head of Global Distribution, Jose Pereira shared that two-thirds of their tickets are now distributed through NDC channels. They're committed to stabilizing the NDC standards in collaboration with IATA, aiming for full NDC distribution by 2030. KLM’s Boris Darceaux expressed his dissatisfaction in distributing content through traditional GDS ways, “GDS offerings are too inflexible. Our customers need change. That’s why we have removed some product offerings from the GDS channels.” Instead, KLM has set a goal to establish direct connections with partners. Their first direct connection with TIDESQUARE is due to be ready by the end of 2023, a step signaling their adoption of direct booking capabilities. In contrast, instead of NDC, T’way, like many other LCCs have opted for direct API connections with digital channels like OTAs, which serves the same purpose of streamlining distribution.  Route Connectivity T’way Air is gearing up to launch new routes to Europe, riding the wave of excitement from the recent approval of the Korean Air and Asiana Airlines merger. Steve Sukwan Kim, Strategy and Marketing Director of T’way Air, expressed his enthusiasm for this development, which presents a unique opportunity for T’way Air to carve out its distinct identity among eight other Korean LCCs. Air Premia’s routing strategy underwent an adaptation from its initial plan. The airline began by providing connections between smaller cities before realizing its potential to carve out a niche as a hybrid carrier focusing on hub-to-hub routes. CEO Yoo remarked on the success of their Incheon to Los Angeles International Airport (LAX) route, noting it received positive feedback for its comfort and affordability. Air Premia looks set to continue this long-haul strategy, aiming to operate a fleet of 15 active aircraft before considering further strategic shifts.  Tech Trends and Customization Tech has always been the enabler for the industry’s growth. Throughout the event, the ongoing theme was clear: airlines are not just adopting new technologies; they are also integrating them into the fabric of their operations to foster greater connectivity and customization. Lufthansa Group's commitment to NDC exemplifies this, aiming to harness the capability for better dynamic pricing. With advancements in distribution technologies such as NDC, airlines are not only meeting the evolving expectations of today's tech-savvy travelers but are also redefining travel retailing. The push towards personalized services and the pioneering of direct connections shows a shift towards agility and customer-centricity. The future of air travel, as envisioned by the leaders at WiT Seoul 2023, promises a more connected, personalized, and dynamic journey for all. 

2023-11-17