[Press Release] TIDESQUARE, NDC partnership with Hawaiian Airlines
[Press Release_202112_1]
Direct API connect with global airline provides personalized travel services
TIDESQUARE, NDC partnership with
Hawaiian Airlines strengthens global presence
-Connection to HA Connect API with Hawaiian Airlines
grants customized services and access to HA Channel+ content.
-Active promotion of NDC Aggregator business brings
continuous partnership of global airlines
-Access to Hawaii inter-island and U.S.
domestic flight booking services
Dec 15, 2021, TIDESQUARE, a leading travel tech company
in Korea has become a Hawaiian Airlines HA Connect
Approved Partner and will offer HA Channel+ content in
its aggregation platform further strengthening its position as a
global leader in the travel tech sector.
NDC (New Distribution Capability) is an XML-based next-generation distribution
innovation for airline ticket reservation,
issuing and canceling. In order to obtain NDC content,
one must either connect directly to an airline or partner with
aggregator which is capable to manage and operate the NDC
standard. TIDESQUARE has partnered
with Hawaiian
Airlines leveraging its expertise in fight technology, demonstrated by IATA (International Air Transport Association) ‘NDC
Capable
Level 3’ (the highest grade as of 2018) qualification to develop an API
platform and ‘NDC Aggregator Level 4’
(the highest grade as of 2019) certified to build and
operate the NDC-enabled flight booking service. Joining the
network of HA Connect will bring unique content to
TIDESQUARE's travel brand TOURVIS, providing additional
services such as exclusive fare and seat designation
and ancillaries. In addition, it will allow users of TIDESQUARE’s
access to all of Hawaiian’s published fare
content at the best price available.
Jun Shin, CSO of TIDESQURE, said
"TIDESQUARE has been actively promoting the NDC Aggregator business since
2019 and unceasingly expanding its
partnership with global airlines such as Hawaiian Airlines. Through this
partnership, TIDESQUARE will gain
easier access to Japan and Southeast Asian markets, and differentiated services
will be provided to Hawaiian
Airlines customers. In fact, Hawaiian Airlines from April 2022, will recover
its cost from
travel agencies choosing to use
legacy channels via a distribution cost recovery surcharge in the United
States point
of sale, so partner benefits are
expected to be highlighted further.” Additionally, he quoted, "In the
future, the
full-fledged expansion of NDCs by
global airlines, including Hawaiian Airlines, will accelerate distribution
efficiency."
*TIDESQUARE (www.tidesquare.com), is a fast growing
travel tech company, achieving to become top five
domestic travel agency within 7 years of establishment
(BSP standards). TIDESQUARE has been
operating a premium brand ‘Hyundai Card PRIVIA Travel’
providing customized products for high-end
customers. In 2017, TIDESQUARE acquired SK TOURVIS
expanding its market share in OTA and
business travel management. In 2020, TIDESQUARE
has simultaneously conducted
government-sponsored and setting grounds
as a nationally recognized travel platform. Furthermore,
TIDESQUARE runs wide range of brands portfolio
applying the latest travel technologies such as
Playwings, Kyte, and Allstay,
while developing into an unrivaled travel tech company by acquiring
"NDC
Capable Level 3" and "NDC
Aggregator Level 4" certification from the International Air
Transport
Association (IATA).